Privacy Policy

The Nelson Heat Trace brand of products is owned and manufactured by Appleton Grp LLC dba Appleton Group. Appleton Group (“Nelson”, “we”, or “us”) is aware of the need to address Internet privacy issues and we believe you should be aware of how we intend to treat any information about you that we might receive on the Internet as a result of your visit to the website (the “Site”).

Information About Online Visitors

We collect and disclose information from our website users in several ways.

  1. Registered User Information. We collect information during the registration process. When you register to receive a password, you are required to provide us with certain contact information such as your name and email address.

    Our goal is to respect your privacy and maintain the confidentiality of your personal information. We do not use your personally identifiable information for any other purpose except to facilitate your use of our Site. We may also use that information to send you emails containing information and promotional materials about our products and services. If you do receive such e-mails from us, you will be entitled to opt out of receiving those materials through opt out information provided in each of the email messages we send to you.

    As a registered user, you will, in most cases, provide us with information relating to your customers (“Customer Information”). We will store this information on our server for access by you in connection with your use of the Site. We agree that at all times you shall retain ownership of this Customer Information and we will not use such Customer Information for any purpose whatsoever, except to the extent necessary to provide to you the services offered through the Site.

  2. Surveys. We may also ask you to voluntarily provide us with information for market research such as, your interests, demographics, and experience with our products. Participation in these requests is completely voluntary and you, therefore, have a choice whether or not to disclose additional information that may be requested.

  3. Other Disclosure. Except as provided otherwise herein, we will not sell, rent or furnish your personal information to other unaffiliated organizations except as required in the normal course business or in connection with a subpoena or other judicial or governmental request for information.

  4. Correction/Updating of Personal Information. If your personal information changes (such as your telephone number or address), you can request that we modify such information by contacting us. We will comply with all appropriate requests within a reasonable time.


There is a technology called "cookies" which is an element of data that a website can send to your browser which may then be stored on your system. Some Site pages use cookies so that we can better serve you when you return to the Site. You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether to accept it.

Website Links

The Site may contain links to other Appleton Group websites for the purposes of providing additional information not stored on the Site.

Application of Privacy Policy

This Privacy Policy applies to information collected by and through the Site. It does not apply to any other Nelson services or dealings with users or customers and does not apply to other sites which may be linked to the Site.


We take precautions to protect the personal information of the users of the Site. Our safeguards include technical means and policies and procedures that our staff is trained to follow. As a registered user, you will receive a user ID and password, which you should keep confidential. If you leave your computer’s Internet browser running and someone else uses your computer, they may be able to access your account. As such, if your computer is not physically secure, remember to shut down your browser before you leave it.

We try to reduce the likelihood of accidental disclosures and unintended access and modification of personal information, but it is impossible to eliminate this possibility completely.

Protecting Your Own Privacy

Please keep in mind that whenever you voluntarily disclose personal information online, that information can be collected and used by others. Ultimately, you are solely responsible for maintaining the secrecy of your user ID, passwords and/or any account information. Please be careful and responsible whenever you are online.

Changes to the Privacy Policy

If at any time we change our privacy commitment, we will post those changes here so that you will know what information we gather and how we might use that information.

If you have any questions, please contact us for further information about our privacy policies.